While the whole world is trying to reduce plastic waste, NÖM starts selling milk in plastic containers—in 2018. I guess when asked, they'd tell you that producing a plastic bottle like this needs less energy than a paper carton. While that may even be true, as I recall interviews on plastic bag vs. paper bag, it still is not to smart to look at the problem just from that perspective. And why right now, Niederösterreichische Molkerei?